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Privacy policy

Last updated 8 November 2026

Replies360 is a shared inbox that helps businesses answer their customers on WhatsApp, Instagram, Facebook Messenger, website chat and email, with AI-drafted replies. It is run by UNIQUE CONSTRUCTION CHEMICALS (“Replies360”, “we”). This policy explains what personal data we handle, why, and the choices you have.

Who this policy covers

  • Businesses and their team members who sign up for Replies360 (our “customers”). For their account details we decide how the data is used.
  • People who message those businesses through a channel connected to Replies360. Here the business decides why the data is used, and we process it on the business’s behalf and on its instructions. If you messaged a business and have a question about your data, you can contact that business, or us.

What we collect

From businesses and their team

  • Account details: name, email address, password (stored only as a secure hash) and role in the workspace.
  • Workspace details: business name, business type, offerings, prices, FAQs, documents and other knowledge the business adds so the AI can answer.
  • Connection details for the channels and tools the business connects, such as access tokens for Meta, Google, Microsoft, Telegram or a CRM. Tokens are stored encrypted.
  • Usage data needed to run the service, such as sign-in times, settings changes and how many AI replies were used.

From people who message a business

  • The messages themselves, including text, images, files and voice notes you send, and the replies you receive.
  • The profile details the channel shares with the business: for example your name, phone number (WhatsApp), username and profile picture (Instagram, Messenger), or email address (email).
  • Details the business’s team adds to your contact record, such as notes, a lead stage or a rating you give after a conversation.
  • For website chat: a random visitor identifier stored in your browser so the conversation continues, the page you started the chat on and the page that sent you there, and your email address if you leave one for replies.

How we use it

  • To deliver messages between a business and its customers on the channels the business connected.
  • To draft and send AI replies based on the business’s own knowledge, and to hand a conversation to the business’s team when needed.
  • To show the business its inbox, contacts, leads, reviews and reports.
  • To send service emails, such as email confirmation, password resets, team invitations and new-reply alerts.
  • To keep the service secure, prevent abuse, fix problems and meet legal obligations.

We do not sell personal data, we do not show ads, and we do not use the messages of a business’s customers to train AI models.

AI processing

To draft a reply, the relevant part of a conversation and the business’s knowledge are sent to Claude, an AI model run by Anthropic through its commercial API. Anthropic does not use this data to train its models. To find the right part of the business’s knowledge, the business’s knowledge and the customer’s question are turned into search vectors by Voyage AI, with model training switched off for our account. A business can switch AI replies off at any time.

Who we share it with

We share personal data only with the service providers we need to run Replies360, under contracts that protect it:

  • Amazon Web Services: hosting, storage, database backups and email sending (Amazon SES). Our servers are in the AWS Asia Pacific (Mumbai) region.
  • Anthropic: the AI model (Claude) that drafts replies.
  • Voyage AI: search vectors for the business’s knowledge.
  • Meta (WhatsApp, Instagram, Messenger), Google (Gmail), Microsoft (Outlook) and Telegram: only when a business connects that channel, to receive and send its messages.
  • CRM tools such as HubSpot or Zoho: only when a business connects one, to sync its contacts and leads.

We may also disclose data when the law requires it, or to protect the rights and safety of our users or the public.

Where data is stored

Data is stored in India (AWS Mumbai). Some providers above, such as Anthropic, Voyage AI, Meta, Google and Microsoft, may process data outside India. We use them only with safeguards required by applicable law.

How long we keep it

  • We keep a workspace’s data while its account is active, so the business can see its conversation history.
  • When a business closes its account, or asks us to delete data, we delete it within 15 days.
  • Database backups are kept for 7 days and deleted files for up to 30 days, after which they are gone for good.
  • Security logs (for example sign-ins and requests to our servers) are kept in India for 1 year, as Indian law requires for investigating security incidents, and then deleted.

Security

Data is encrypted in transit (HTTPS) and at rest. Channel tokens are encrypted with a separate key. Each workspace’s data is kept apart from every other workspace’s at the database level, and only the business’s own team can see its inbox.

If a security breach affects personal data, we tell the affected businesses and people without delay, and report it to CERT-In and the Data Protection Board of India as the law requires.

Cookies

The Replies360 app uses one essential cookie to keep you signed in. Website chat stores a visitor identifier in your browser. We use no advertising or tracking cookies.

Your rights

Under India’s Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000 and the rules under them, you can ask to see a summary of your personal data, correct or complete it, delete it, withdraw any consent you gave (as easily as you gave it), and name someone to act for you if you die or cannot act. See how to delete your data or write to our grievance officer below. If you messaged a business through Replies360, we may pass your request to that business, since it decides how your data is used.

Grievance officer

For any question, request or complaint about your personal data, contact our grievance officer: Immanuel Jeo Sherin VJ, UNIQUE CONSTRUCTION CHEMICALS, 2-235 C, Near EB Office, MTP Road, Thudiyalur, Coimbatore, Tamil Nadu 641034, India. Email: immanueljeosherin@gmail.com.

We acknowledge every request within 24 hours and resolve it within 15 days. If you are not satisfied with our answer, you can complain to the Data Protection Board of India.

Children

Replies360 is a tool for businesses and is not meant for children under 18.

Changes to this policy

If we change this policy we will update the date at the top. If a change is significant, we will tell workspace owners by email before it takes effect.

Contact us

Questions or complaints about privacy: team@replies360.in.